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ECON 3245 (4)
Lecture

ECON 3245 Lecture 1.docx

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Department
Economics
Course
ECON 3245
Professor
Merv Mosher
Semester
Winter

Description
Unit2FunctionsofaBusinessChapter8MarketingPages226265Assignment6ReadingforUnderstandingTopicMarketingResearchPages2622651MarketingresearchisthecollectionandanalysisofinformationthatisrelevanttothemarketingstrategyThedifferenttypesofmarketingresearchincludeconsumermarketmotivationpricingcompetitiveproductandadvertisingresearch2MarketersdonotuseeverytypeofmarketingresearchineverysituationInsteadtheyselectwhichtypetousebasedonwhatinformationtheyrequirehowtheywanttocollecttheinformationandwhattheyaregoingtodowiththeinformationafterithasbeenanalyzed3TheSevenTypesofMarketingResearch1ConsumerresearchdiscoverswhattypeofproductconsumerswantandpredictstheoverallsalespotentialfortheproductResearchersuseprimarydatacollectionmethodssuchasphonesurveysandpersonalinterviewstogetconsumeropinions2Marketresearchidentifiesspecificgroupsofconsumerswhowoulduseaparticularproductorservice3Motivationresearchexaminesboththeemotionalandrationalmotivesthatinfluenceourbuyingdecisions4Pricingresearchhelpsthemarketerdetermineifthecompanycanselltheproductforacompetitivepriceandstillmakeaprofit5Competitiveresearch
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