HIST 3531 Lecture Notes - Lecture 13: Rob Ford, Good Housekeeping, Rick Berg
1 Apr 2015
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Document Summary
Steven ross, beyond the screen: history, class, and the movies, in david e. james and rick berg, eds. , the hidden foundation: cinema and the question of class. (minneapolis: university of minnesota press,1996): 26-55. Began as sewing pattern magazines suggested proper forms of household management, recipes, Trade paper for an all women audience. Mass communications make popular culture which ordinary ppl rely on. Henry ford allowed for leisure from 8 by day. Working class household can participate in market activity and become market active consumers. Working hours declining more leisure time. Popular culture loose term range of ways ppl understand world around them, conduct themselves. Moralism -stay away from drinking and gambling and sex outside of marriage. Context of lms is working class or what they"d like to achieve/attain. Travel log travel in lm to places you"d never be able to get to. Hegemonic ideology is subject to change and product of negotiation.
