HIST 3838 Lecture Notes - Lecture 15: Extreme Sport, Spiritualism, Bsc Young Boys

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A sport event is not in itself a narrative, but it has enormous dramatic. But all sports events pose the question (cid:498)who will win(cid:499) and therefore are available for narrativization and the possibility of evoking intense emotional responses. Process of narrativizing the stories, characters are developing. The revenge narrative, david goliath narrative etc. Historians write narratives; they are engages in a rhetorical enterprise. Sport industry and the framing of sport narratives. The sport industry has one objectives: to provide consumers with the experience of playing, watching, hearing or reading about sports. Producers work at either the grassroots or the big-time level; some organizations (american universities) work at both levels simultaneously. Brand a sport by creating a story with characters. Curse narratives are encouraged really clever marketing tool, entrenches loyalty to the team. Entrepreneurial modes of free market capitalism have driven the sport industry since the late nineteenth century. Historically, this entrepreneurial ethos spurred the tensions and transformations within sports history.

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