HREQ 1730 Lecture Notes - Lecture 3: Sigmund Freud
Document Summary
Consumption: not an old phenomenon, sigmund freud. People will tell you things about themselves and not knowingly know what. Freuds nephew: talked about and played that if you go to sell something to someone, really want you to sell something, sell to their subconscious, revolutionize the industry, created the lifestyle consumer, idea of the brand. Change politics naturally, idea if companies use their product (idea, lifestyle) Sell ideas and lifestyles, selling american dream. Not selling a product but an idea. Lisa lowe writes on the evolution on privacy.