HRM 3400 Lecture Notes - Lecture 3: Web Browser, Office Depot, Retail
23 May 2018
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HRM 3400 Lecture 3 Notes – Retailing
Introduction
• Retail and Wholesale E-commerce is being used extensively in retailing and wholesaling.
• Electronic retailing, sometimes called e-tailing, is the direct sale of products or services
by businesses to consumers through electronic storefronts, which are typically designed
around the familiar electronic catalog and shopping cart model.
• Companies such as Office Depot, Wal-Mart, and many others have used the same model
to sell wholesale goods to employees of corporations.
• Tens of thousands of electronic retail Web sites sell everything from soup to nuts.
• The top-rated B2C Web sites according to the Top 100 Online Retail Satisfaction Index
from Foresee Results and FGI Research.
• The measurement results are based on the American Consumer Satisfaction Index
methodology developed by the University of Michigan.
• Cybermalls are another means to support retail shopping.
• A cybermall is a single Web site that offers many products and services at one Internet
location—similar to a regular shopping mall.
• An Internet cybermall pulls multiple buyers and sellers into one virtual place, easily
reachable through a Web browser.
• For example, 1StopTireShop allows Internet shoppers to compare and select tires from
some 18 different tire manufacturers.
• Etailers Mall allows shoppers to shop at dozens of bath, body, candle, cosmetics, and
jewelry e-tailers on the Internet.
• A key sector of wholesale e-commerce is spending on manufacturing, repair, and
operations (MRO) goods and services—from simple office supplies to mission-critical
equipment, such as the motors, pumps, compressors, and instruments that keep
manufacturing facilities running smoothly.
• MRO purhases ofte approah 40 peret of a aufaturig opa’s total
revenues, but the purchasing system can be haphazard, without automated controls.
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