HRM 3430 Lecture Notes - Lecture 1: Strategic Planning, Strategic Management, Customer Satisfaction

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Hr professionals must appreciate the role of strategic planning in their organizations and understand its language and terminology. A strategy is a planned process whereby organizations map out a set of objectives and methods of meeting those objectives. A strategy may be intended one that is formulated at the beginning of the process or realized what actually happens. The strategy may also be emergent that is, it is reactive, changing as necessary to deal with environmental changes. Corporate or company-wide strategies are concerned with the long-term view of the organization. Business strategies focus on one line of business, building a strong competitive position. By understanding strategy language and models, hr professionals can work with other executives to implement hr practices that enable strategy. Here: why hrm needs to be part of the organization"s strategy. Strategic management of people through hrp positive. Organizational outcomes such as: profitability, customer satisfaction, employee performance, organizational survival.

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