HRM 4410 Lecture Notes - Lecture 3: Jeffrey R. Immelt, Employee Engagement, Future Movement
10 Nov 2017
School
Department
Course
Professor
Document Summary
Hrm 4410 strategic hr management class # 2. Market success, something that isolates itself from different organizations: Innovation: people are willing to invest in r&d. Consider: all of the above are important, but research shows that most leaders emphasis on innovation. Innovation has ascended to a place of prominence primarily because in an increasingly (i. e, global) market growth must be earned. In a global market you cannot take growth fo granted e. g. , coca cola, Gm: growth is sustained only through continuous innovation. Demonstrate, advertise, and implement it: most wish to replicate or follow apple, google, and other organizations reputed for attention to innovation, most attempts fail, e. g. , coca-cola had 90% of the soft drink market. It took 600 apple engineers fewer than two years to develop, debug, and deploy ios10. Contrast to that with 10,00 engineers at microsoft that took more than 5 years to develop, debut and ultimately retract vista.
