Class Notes (808,088)
Canada (493,058)
York University (33,532)
HREQ 1900 (23)

Lecture # 10 Fetishizing the body in the Media.doc

4 Pages
Unlock Document

York University
Human Rights and Equity Studies
HREQ 1900
Nadiah Habib

Lecture # 10: Fetishizing the body in the Media The Media & Representation The media do not produce the dominant ideology, but rather -- reflect our dominant ideologies back to us -- Proliferate dominant ideologies -- Cause the dominant ideas to circulate and mutate The media reflect cultural practices and as a result sustain values and ideas about gender The media reproduce cultural views of gender in individuals The media are gatekeepers of information and images What are some media forms? Advertising [comes to us through a wide variety of media and media use] Entertainment Radio, TV, film, print media, Internet, social media etc. Media is pervasive in our everyday lives Themes in Media: 1. minorities are underrepresented [ problematize minorities] 2. men and women are portrayed in stereotypical ways that reflect and sustain socially endorsed views of gender 3. Depictions of relationships between men and women emphasize traditional roles and normalize violence against women. 1. Minorities and the news The invisibility of images of older people [particularly women] 2. Limits our perception of human possibilities Stereotypical portrayals of men – how are men represented? How are men not represented? Stereotypical portrayals of women – how are women represented? How are women not represented? 3. Ideas about men and women circulate in society through their presence and through their absence Women’s dependence and men’s independence Women’s incompetence/ men’s authority Women as primary caregivers/ men as breadwinners Women as victims and sex objects/ men as aggressors & protectors 1 How news coverage presents the world to us in a particular way These produce implications for gender by fostering unrealistic and limited gender ideals. Queer identities often ‘a spectacle’ ‘a problem’ ‘comic’ Racialized stereotypes / invisibility The media do not produce these images; media are very conservative institutions; their primary goal is to make a profit; they don’t want to ruffle any feathers; they want to stay within the confines of a framework that people understand. The portrayals that we see are fairly dominant and normative; they come to appear as if they were natural. As we know about the dominant ideology it describes and prescribes. These images then, that we are subjected to, are controlling images. Controlling images perpetuate racism, homophobia, classism, ageism, etc. Images in media work to control how we live our gendered lives. In media there is a lot of portrayal of violence; 2 kinds of violence are instrumental violence and expressive violence. Instrumental violence – is violence by a group of individuals used to achieve a goal or end - a means to do something - for example; if you are defending yourself that is a form of instrumental violence because it has a purpose - e.g. [I want to shut you up]; instrumental Expressive violence – which is an expression of deep forces and feelings - like rage, anger, hatred, frustration - e.g. “I was driven to it” - it could be produced through media in at least 2 ways; through encoding - encoding is a context or images that amount to either hidden or explicit rationales for the violence Enplotting through the media – means inside the plot - techniques that use violence to enhance or resolve problems in the actual plot Often through idealized masculinity and femininity, we are constantly exposed through media to different forms of violations. These values perpetuate classist, heterosexist, etc. ideals, at the very least, and often how the media portrays these values does not help to bridge the gap in society. Instead these portrayals widen the gap between us. Cultures are made to seem that they are worlds apart, when in reality, we are really not that far apart in most ways. The construction of masculinity and femininity in hegemonic advertising helps the construction of a physically forceful masculinity and an emotionally flexible femininity. Hegemonic advertising helps to normalize violence and for example, even when the media constructs cultural heroes – for working class men – they use this 2 structure as a way to mediate the fe
More Less

Related notes for HREQ 1900

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.