2/26/2013 1:42:00 PM
February 26, 2013 – HREQ 1920 Male Female Relationships
We are talking about the cult of femininity in the context of media.
People unconsciously do not pay attention to the ideology presented
by these media.
Media isn’t per say responsible for what they sent out … rather it is
a reflection of the society trying to maintain and communicate the
dominant ideology. These ideas are subconsciously reflected back
media produces cultural views about gender. Dominant media is the
gatekeeper around gender and ideology that we maintain.
One way is through advertising. Entertainment, internet, radio, tv =
Media often argues there is a few minorities that are not recognized
in the media.
Media emphasize on the relationships, hegemonic masculinity… and
often contains various depictions of violence.
Women are seen as victims and men are seen as perpetuators of
this hegemonic notion of masculinity and ideal femininity
These notions limit human possibility
We see these stereotypes changing … but now a female has to be
tender and tough.
Media shows how women are to be represented and not
Images that we don’t see are as powerful as the ones you see. The
stereotypical ones of females were they are independent
Women will always provide the caring and nuturing!
Sometimes it is through the absences that we continue to circulate
that we create or built a foun