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Human Rights and Equity Studies
HREQ 1920
Elizabeth Brule

2/26/2013 1:42:00 PM February 26, 2013 – HREQ 1920 Male Female Relationships  We are talking about the cult of femininity in the context of media.  People unconsciously do not pay attention to the ideology presented by these media.  Media isn’t per say responsible for what they sent out … rather it is a reflection of the society trying to maintain and communicate the dominant ideology. These ideas are subconsciously reflected back to us.  media produces cultural views about gender. Dominant media is the gatekeeper around gender and ideology that we maintain.  One way is through advertising. Entertainment, internet, radio, tv = social media  Media often argues there is a few minorities that are not recognized in the media.  Media emphasize on the relationships, hegemonic masculinity… and often contains various depictions of violence.  Women are seen as victims and men are seen as perpetuators of this hegemonic notion of masculinity and ideal femininity  These notions limit human possibility  We see these stereotypes changing … but now a female has to be tender and tough.  Media shows how women are to be represented and not represented.  Images that we don’t see are as powerful as the ones you see. The stereotypical ones of females were they are independent  Women will always provide the caring and nuturing!  Sometimes it is through the absences that we continue to circulate that we create or built a foun
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