March 27, 2014
2. The global village
3. “What kind of during set defines you as a person?”
5. Do you know what the meaning is?
• generation x
• the global village
• plan b
Generation of 1990’s: Generation X
-the time of the baby boomers
-sons and daughters of the baby boomers, grew up in an age of wealth and comfort and
access to information
-however in a self-centred society
1980’s-shop until you drop
-was left to find their own meanings, and left to find millions of search to find answers
-only answer they could find was from celebrity structure, right combination of things to
buy, finally be happy
X=where the x represents their infinite search for meanings, literally a variable that
always changes (infinite search for meaning)
***Zeitgeist-spirit of time: what it was like in to grow up in the 1970’ and 80’, have to be
there to really get a hold of it. What is it like to live in a particular history, the music the
styles people live.
The export of a specific cultural model worldwide:
• ‘uniformity of culture and habits of life’ (Frye 249)
• The ability to consume things, that anything can be bought and sold (no limit)
• Advertising is used to stimulate desire (esp. sex cells)
• Publicity (and branding) is heavily emphasized
• The population is kept well-entertained by a powerful entertainment industry. (I.e.
Hollywood, Professional Sports, Celebrity Culture)
Not Anti-American: we’re being Americanized, to a greater or lesser degree, including
Americans themselves (Frye)-given the name of American but doesn’t mean we criticize
the Americans only
-the ability to buy things is absolutely central
-we believe we are being unique as we buy, but we are just acting like everyone else
-Individuality: always remember that you are unique, like everybody else
-defining one by what they consume, by the buying habits The Global Village
1950’-how do ads work?
1960’-how is electronic media changing our society? (How the society changing
because of media influential)- One where national identity no longer matter
-we join this society when we consume something, like media watching one thing
-electronic media connects us a one big tribe
-we get news and products from everywhere all to our home
-we consume the same media simultaneously and in real time
-we become part of multiple mass markets
-the global village is a collective voice representing infinite diversity
-Each of us makes our own choices of what to consume and choices become infinite
(movies, you-tube)-a lot more sites to watch something
>What happens to Canadian Culture?
-how will stand out?
: We could learn how to market Canadian products so Google, the Canadian pr