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HUMA 2740 (25)
Lecture

film chapter 4

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Department
Humanities
Course
HUMA 2740
Professor
Joseph Kispal- Kovacs
Semester
Summer

Description
FAFILM2401FilmTelevisionSocietyHollywoodasaGenreSystemWeek1Day3of4WednesdayMay72014ReadingTextbookChapter4CaseStudiesTheEarlyWesternFilmandEmpireBuildingScreeningStagecoach1939GenreTypeAformofproductdifferentiationAsystemofclassificationAcategoryofcriticalanalysisGenreinageneralwayusedtoanalyzestoriesandartisticworksisahistoricalnotionthatdatesbacktoartistotleandpoetrycomedyandtradegyClassifyingtypesofartsandworksasgenreshasalargehistoryinsocietyEarlyinfilmthesilentfilmswerethemostcommongenreswhichappealedtotheimmigrantsinasocietyandmostofthehumorandemotionwasfromviewingscenesandmusicThedifferentiationhelpedfilmsbemarketedbythetypesoffilmstheyareandtargetcertainaudiencesThishelpsfilmcompanieshighlightcertainfeaturesofafilmandbemarketedbetterCertaindirectorsbecameassociatedwithcertaingenresandwereclassifiedasprofessionalsincertaingenresExJohnFordknownforWesternmoviesTheconceptofgenrewasacceptedbymoviestudioownerscreativetalentandmoviegoingaudienceswhichgrewtoexpectcertainconventionsandformulastobeassociatedincertainfilmsTheuseofagenreasacriticalconceptwouldbeacceptedinthe1950seventhoughitwasusedasabusinessstrategyandrulesthatfilmdirectorsfollowedAndreBlazinpopularizedtheconceptofagenrebyaddressingpopularfilmsasartformsFilmGenreReaderBarryKGrantGenremoviesarethosecommercialmovieswhichthroughrepetitionandvariationtellfamiliarstorieswithfamiliarcharactersinfamiliarsituationsTheyalsoencourageexpectationsandexperiencesimilartothoseofsimilarfilmswehavealreadyseenFilmsinaparticulargenrearetiedtogetherbycertainsharedconventionssettingsandtypesofcharactersExTheWesternHorrorSciFiDetectivesGangsterMusicalsComedyetcTherearealsofilmsthataremadeofmultiplegenresTitanicisadisasterandromanticmovieOthersareveryeasytodefineandyouknowtheyareromanticcomedyetcGenresalsochangeandcanbecomemoreorlesspopularovertimeandfluctuateExWesternmoviesHorrorandGangstermovieswerepopularinthe1930sthendeclineduntilthe1960sMusicalswerethemostpopularamongallfilmsuntilthe1950sandtotallydeclinedinthe60sPopularityofgenresisfluentandcanbeconnectedtothingsthataregoingoninsocietysuchasdisastermoviessuchastitanicwerepopularinatimesocietywasincrisisanddisasterfilmsspeaktopeoplesanxietiesofthingsfallingapartGenresasapoliticaleconomiccontextandbecomeawayforfilmstobemarketedandtargetaudiencesGenresalsotendtobeconservativeandrepetitiveTheycanalsobepoliticallyconservativeGenresholdtheworldinplaceestablishingandenforcingasenseofproprietyofproperboundarieswhichdemarcateappropriatethoughtfeelingandbehaviourandwhichprovideframescodesandsignsforconstructingasharedsocialrealityFilmgenresparticipateinthisprocessbysortingoutthedifferentvaluesandidealsasocialorderrequirestobeinternalizeifitistosurviveThetraditionalwesternforexampleaidedtheconstructionofasocialrealityinwhichitisbelievedthatmalesappropriatelydominatedthepublicspherewhilethetraditionalmelodramaconstructedasocialrealityacommonlyheldsetofpreceptsattitudesandbeliefswhichpromotedthedomesticsphereastheoneappropriatetowomenWesternfilmstendtopromotewhiteracismCaseStudyTheEarlyWesternFilmandEmpireBuilding
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