HUMA 2740 Lecture Notes - Lecture 11: No Logo, Consumerism, Materialism
10 Feb 2015
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Advertising industry produced to sell mass products. Adopts the radio model: then tv to support programming. 1941 to 1950: most programs were provided by advertising agencies. 1959 to 1971: most programs produced by television networks who sold 60 and then 30 second spots to raise revenues. Magazine format, any ads opposed to a single ad sponsor. 1971 today: most programming produced by independents who lease programs to networks. Networks sell spots to pay for programs and operating costs. Not as powerful as they were in the 1960s. If they could sell enough ads a show, they would succeed. Ads determine how long a show will stay on the air. Aount spent on advertisements in the us: 1900 - million, 1950 5. 7 billion, 2000 249 billion, 2007 279 billion. Internet 3. 8: today google is the biggest advertising company in the world. Advertising and the end of the world (1997) by sut jhally.
