KINE 1000 Lecture Notes - Lecture 38: Cyberculture, Web 2.0, Digital Economy
31 Aug 2016
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Document Summary
Legacy media (old media): pre-internet media tv, radio, newspaper. New media: digital/internet-based media online vids, blogs, wikis. Web 2. 0: shift from static websites to user-generated content and online interactivity i. e. youtube. Cyberculture: socially constructed culture found in online environments online gaming, sport fan groups. The convergence culture: media occurs across multiple platforms. Sport media use to be broadcasted on tv or newspaper so it was more constricting. New media: blogs, twitter, podcasts, youtube, chat rooms, forums. Digital economy and access to technology costly subscriptions. Athletes" use of new media to engage with fans. Endurance of legacy media: tv, radio, newspapers continue to be influential. Sport-media complex: major corporations predominate in sport production regardless of democratization rogers owns blue jays. Athlete censorship: pro athletes regularly use media but are restricted on what they can say olympians can be banned for violating ioc media policy. Changes still contribute to the power structure.
