KINE 2049 Lecture Notes - Lecture 4: Sports Journalism, Cultural Anthropology, Lisa Olson
11 Dec 2015
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Traditional quantitative or number crushing techniques may help us to determine answers to questions such as how many and what time of individuals are participating in physical activity or whether participation rates have increased or decreased over the years. While quantitative procedures often include carefully designed laboratory experiments, validated and measured protocols, standardized written tests, numerical representations, and statistical analysis, qualitative approaches focus on the inclusion of open-ended interviews, detailed analysis, and subjective interpretation in scoring system. Check table 8. 1 pg. 133 to see the contrasts between qualitative and quantitative studies. Research that incorporates both systematic and observation strategy and a depthless of insight and understanding into what is being observed is known as ethnography. Ethnographic techniques, originally developed from the field of cultural anthropology, are popularly used within the sub-displine of sociology of sport. Alan klein (1986), for example, conducted a 4-year study of body builders in south california.
