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Class Notes for Marketing at York University

MKTG 2030 Lecture Notes - Lecture 6: Price Drop, Fixed Cost, Unit Price
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Chapter 6: Pricing Strategies Price Is a Key Marketing Decision Any Business Has to Make Why price is a key marketing decision: Reason #1: Price is Your Reward - The price charged by a firm tells you whether or ...

Marketing
MKTG 2030
Kate Ellis
MKTG 2030 Lecture Notes - Lecture 1: The Home Depot, Grocery Store, Marketing Mix
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Marketing a Roadmap to Success by Ajay K. Sirsi Chapter 1: What Do Winning Organizations Do Well What Sets Winning Organizations Apart From Their Competitors - The researchers found that ...

Marketing
MKTG 2030
Kate Ellis
MKTG 2030 Lecture Notes - Lecture 3: Market Segmentation, Psychographic, Meal Replacement
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Chapter 3: Choosing Which Customers to Serve Segmenting Customers Is Important to Business Success The opposite of market segmentation is mass marketing, a concept that ignores customer needs. A mass marketer decides n...

Marketing
MKTG 2030
Kate Ellis
MKTG 2030 Lecture Notes - Lecture 4: Marketing Plan, Customer Satisfaction, Swot Analysis
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Chapter 4: Developing a Strong Marketing Plan The Key Role a Marketing Plan Plays in Determining the Success of Any Business The business environment facing businesses has become more, not less, complex and competitive ...

Marketing
MKTG 2030
Kate Ellis
MKTG 2030 Lecture Notes - Lecture 5: Corporate Social Responsibility, Apple Corps, Starbucks
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Chapter 5: Product and Brand Strategies If You Want to Successfully Build Brands, You Must First Understand the Strategic Definition of Product List of Starbucks experiences: - Green and white logo - Comfor...

Marketing
MKTG 2030
Kate Ellis
MKTG 2030 Lecture Notes - Lecture 2: Loyalty Program, Voice Of The Customer, Walkman
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Chapter 2: Understanding Customer Needs Winning companies develop a deep understanding of their customers needs. Avoid Mistakes Made by Companies That Do Not Understand Needs Companies that do not base their decisions ...

Marketing
MKTG 2030
Kate Ellis
MKTG 3100 Lecture Notes - Lecture 5: Swot Analysis, Pareto Efficiency

Benny Gendelman MGMT1040 Exam Review Exam Review – Hosmer’s Seven Steps Step 1: Understanding different Moral Standards • Intuitive w...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture Notes - Lecture 3: Milgram Experiment, Telus, Movember

TIRTHESHA PANDYA HOPE-FUL NOTES FOR MGMT 1040 Values and value pluralism (influences on our moral behavior) Values are those beliefs or standards that incline us to act or to choose in ...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture Notes - Lecture 4: Iwg Plc, Impulse Purchase, Ethnography

wants to see how they can change the Canadian market strategies, so the solutions are made in Canada solution rather than importing wants to do this by: increasing household penetration ( of houses that are buying the stuf...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture 6: November 24th Class

Marketing Assignment Slide 3: This is the evolution of business in the history of America. The production era is when people were started to get into automated production and a business could sell whatever they pleased, wh...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture Notes - Lecture 7: Direct Marketing, Gross Domestic Product, Swot Analysis

How to Download and Analyze a Case How to download the Harvard Business School Cases Enter the following link into your web browser: http://harvardbusinessonline.hbsp.harvard.edu/relay.jhtml?name=cp&c=c24832 To get th...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture Notes - Lecture 11: Market Segmentation, Mass Marketing, Swot Analysis

MARKETING REVIEW CHAPTER 1: Marketing definition Disciplined? Process? Problems? Identify. Marketing Strategy definition What makes a Winning organization? Characteristics of Marketing Led Organizations (winning) 10 Market...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture Notes - Lecture 10: Pie Chart, Central Tendency, Netflix

- Netflix business problem: we need to do this, we need to do that  all about loyalty - MR objectives 3 of them CENTRAL TENDENCY (3) Median - The number in the middle of an ordered sequence - M...

Marketing
MKTG 3100
Marshall Rice
MKTG 3100 Lecture Notes - Lecture 8: Contingency Table, Regression Analysis, Second Cup

Lecture 8 Notes Last week recap - Error, liability, validity, testing hypothesis, type 1 and 2 error This week - Tabulation: 2 different types o Frequency and cross tabulation - Correct te...

Marketing
MKTG 3100
Marshall Rice
MKTG 3100 Lecture Notes - Lecture 4: Nonprobability Sampling, Sampling Frame, Multidimensional Scaling

Week 5 Lecture Notes Last week recap: - Definition and purpose of scaling - Differentiation b/w: response scales (like a liked scale use to capture data) and scaling (measurement of a concept ex: loya...

Marketing
MKTG 3100
Marshall Rice
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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