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Class Notes for Marketing at York University

Marketing
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MKTG 2030 Lecture 6: MKTG2030MarketingTextbookNotes - Chapter 6
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Chapter 6: Pricing Strategies Price Is a Key Marketing Decision A...

Marketing
MKTG 2030
Kate Ellis
MKTG 2030 Lecture 1: MKTG2030MarketingTextbookNotes - Chapter 1
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Marketing a Roadmap to Success by Ajay K. Sirsi ...

Marketing
MKTG 2030
Kate Ellis
MKTG 2030 Lecture 3: MKTG2030MarketingTextbookNotes - Chapter 3
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Chapter 3: Choosing Which Customers to Serve Segmenting Customers ...

Marketing
MKTG 2030
Kate Ellis
MKTG 2030 Lecture 4: MKTG2030MarketingTextbookNotes - Chapter 4
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Chapter 4: Developing a Strong Marketing Plan The Key Role a Marke...

Marketing
MKTG 2030
Kate Ellis
MKTG 2030 Lecture 5: MKTG2030MarketingTextbookNotes - Chapter 5
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Chapter 5: Product and Brand Strategies If You Want to Successful...

Marketing
MKTG 2030
Kate Ellis
MKTG 2030 Lecture 2: MKTG2030MarketingTextbookNotes - Chapter 2
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Chapter 2: Understanding Customer Needs Winning companies develop ...

Marketing
MKTG 2030
Kate Ellis
MKTG 3100 Lecture 5: Hosmer_s-7-Steps

Benny Gendelman ...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture 3: Ethics-Exam-Study-Guide

TIRTHESHA PANDYA HOPE-FUL NOTES FO...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture 4: Pillsbury- breaking down the case

wants to see how they can change the Canadian market strategies, so...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture 6: November 24th Class

Marketing Assignment Slide 3: This is the evolution of business in ...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture 7: How to Analyze a Case

How to Download and Analyze a Case How to download the Harvard Bus...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture 11: MARKETING MIDTERM REVIEW TOPICS

MARKETING REVIEW CHAPTER 1: Marketing definition Disciplined? Proce...

Marketing
MKTG 3100
Sapna Sharma
MKTG 3100 Lecture 10: week 10

- Netflix business problem: we need to do this, we need to do tha...

Marketing
MKTG 3100
Marshall Rice
MKTG 3100 Lecture 8: Lecture 8 Notes

Lecture 8 Notes Last week recap - Error, liability, validit...

Marketing
MKTG 3100
Marshall Rice
MKTG 3100 Lecture 4: Week 4 Lecture Notes

Week 5 Lecture Notes Last week recap: - Definition and purp...

Marketing
MKTG 3100
Marshall Rice
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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