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Lecture 6

Schulich MGMT 1000 Notes Week 6.docx

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York University
MGMT 1000
Jean Adams

MGMT 1000 Notes Week 6 PowerPoint Notes • Review of last week (week 5): 6 types of social media: collaborative projects (Wikipedia), blogs and microblogs (Twitter), content communities (Youtube), social networking sites (Facebook), virtual game worlds (World of Warcraft lol), and virtual social settings (Second Life). • Lots of people trust applications, products, etc. (discussion about selling personal information to advertisers) • Key ideas of the lecture: Linear thinking in situations where it does not apply, vicious/virtual loops, Corporate Social Responsibility (CSR). • Profit motive is a big source of vicious loops • "While CSR does not have a universal definition, many see it as the private sector’s way of integrating the economic, social, and environmental imperatives of their activities. As such, CSR closely resembles the business pursuit of sustainable development and the triple bottom line". • Social Entrpeneur: It is about applying a unique, practical, innovative and sustainable approach to benefit society in general, with an emphasis on those who are marginalized and poor Guest Speakers about social entrepreneurship (probably not a complete and reliable set of notes, I found this really boring): Russ Mcleod - Chief Operations Director, Me to We - social enterprise: produce products, opportunity to use business model to raise funds from people, companies willing to provide. - Me to We, sister of Free the Children - give speeches, leadership training, relief items/funds Elisha Muskat - Ashoka Canada - Ashoka is a small global group, 72 countries, lots of volunteers - Convince companies for example to print on recycled pap (paper) o education: a loop: what the superintendent and president and governor want, how the factors come together in a not very good system o MBA and a course in public policy at Schulich o Course on complexity o Volunteered at Ashoka; 4 diff roles, now exec director. o Ashoka: Social entrepreneurship, what change-makers are , people who are revolutionizing fishing and other industry, conviction that people who are social entrepreneurs will change the world by understanding problems o Bring in baby: to teach emotional literacy and empathy (one teacher did this). o Need interns with entrepreneurial spirit Norm Tasevski - Venture Deli Co - Founder - launch companies in large scale that will help world - listens to entrepreneurs who look to make the world a better place, tries to help them with funds and such - ambiguity comes with being an entrepreneur, people change models at least once or twice to achieve success o Helped launch companies that have social conscience o Began with undergrad in political science and philosophy o Hated business, but did MBA at Schulich o Ministry of social services; got up to Senior advising level o Took a month off, then quit o Consulting work; diversifying revenue, getting away from donation model o Imperio consulting firm o Mars – commercializing .. (social innovation generation dept.) o Venture Deli: o entrepreneur: you don’t know what you will do the next day o The business will change 3-4 time before sticking in the market o Advice: Keep persevering Robert Keen - CEO, Trees Ontario - enhance forest landscape in southern Ontario, we are losing environment - gets partners and companies to provide funding and increase funding (advertise almost) - gov funded $20-30 mill trees yearly, now funding is lower - used to work with corporations to improve CSR, help them look greener - env. concern is lower now compared to 10 years ago - work to re-build trust between consumers and green image companies o Mandate: to increase healthy lands? o Focus: plant trees o Registered prof. forester o Worked at consulting company o Contract to plant over 1000 000 trees o 3 mill. trees planted o Need to plant over a billion trees to have sustainable levels o Get corporations and govts engaged in this mission o Used to be very little interest in the environment o Everything gone green – but trust went down because of consumer confusion o Mission: to build the trust back up Jane Gilbert - Chief Communications Officer, Nature Conservancy of Canada - protect biodiversity, native diversity, conserve land - assess where threat, secure land, steward land - seek creatively added benefits, social entrepreneurship, use partners a lot - support from fed/provincial gov, corporations o 30 yrs in for profit bus – broadcasting o Carleton, journalism and … o Discovery channel - (Daily Planer) program exec o Science journalism interest o MAat U of T o Nature Conservancy of Canada o Not for profit o Huge revenue incl. donations o 200 ppl in staff o Protect native biodiversity (plants, animals, etc) o Protect the habitat o Science assessment of the land etc, Securement, obtaining the land through purchase or donation, Stewardship o Collaborative org; very pragmatic and bus oriented o Working partnerships o “United way of the environ sector” o Recognize problem, find solution o Major gifts org o Mission: increasingly of interest of govt Russ McLeod Chief Operations Director, Me to We o Me to We – sister org of Free the Children o 250 employees in Toronto today o Book publishing, TV and documentary-making o Business with charitable mandate o Books, socially responsible clothing, volunteer in other countries, artisans materials, o 50% of profit back to Free the Children o Huge impact, 92000 trees planted o Recycled paper o Charity has limitations, social enterprise is the future Activity: Linear thinking • 2 indicators of linear thinking: o Linear thinking dominates all kinds of decision making o Situations are so complex or changing so rapidly that the rational-linear approach just doesn't work • Often the reasons for inappropriate forms of linear thinking are unconscious or a product of ingrained habit. • Often, they reflect a poor understanding of situations or inappropriate training, education and styles of decision making. They also result from "political" and other pressures that force people into a situation where they try to produce rapid results through inappropriate means. • The following is usually what happens in inappropriate forms of linear thinking: o People tend to oversimplify o As a result, side effects are ignored o Hence problem solutions produce other problems • In contrast with other barriers to learning which are often quite specific or well defined, the problems associated with linear thinking can be difficult to identify and resolve. Linear thinking has become so much a part of the Western frame of mind that it is often difficult to overcome. • We are trained and educated in a way that encourages us to analyze, fragment and search for cause-effect relations.Also, other forms of intelligence that can provide alternative approaches are often undervalued. • It is important that we be aware of the problem, and when appropriate, do whatever we can to think and act with a sense of the broader system, with all its multiple loops, in mind. Making a Difference: • Linear thinking is a way of thinking about situations that frames everything in lines where step-b
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