WEEK 3: THE IMPORTANCE OF SUSTAINABILITY
3.1 USING SWOT ANALYSIS TO THINK ABOUT YOUR BUSINESS PLAN IDEA
SWOT Analysis allows you to find a “fit” between internal competencies and
environmental opportunities (you can have a product out long before any
competitors, or can produce at the lowest cost and dominate the market share, find
foreign markets, or create customer loyalty)
3.2 DEVELOPING A TRIPLE-BOTTOM-LINE MINDSET (TBL)
Focus on economic, social, and environmental performance as opposed to just
Economic aspect – must be able to buy supplies, pay employees, and pay
Social aspect – contributes to community, promote human rights, encourage safety
in the workplace
Environmental aspect – cut down on pollution and energy consumption
By considering TBL, you: encourage passionate workers to work for you, positive
image for shareholders, prevent boycotts, and create more opportunities
3.3 THE DESTRUCTIVE SIDE OF TECHNOLOGICAL DEVELOPMENT
Technology makes some people lose their values and move away from tradition. It
takes these things away and leaves a desert. They make sacrifices for short-term
gains and improvement of productivity.
Obstacles (impediments) of modern service technologies can be determined by
weighing four basic elements:
1. Monetary cost – investing to cover our land with concrete to get roads.
2. Specific Counter-productivity – For poor people, their main cause of bad
health is their lack of income, but the government gives them $1.50 in
medical care for every $1 of income they get. Why?!
3. Loss of Knowledge – scientist were saying before that “can-feeding” a baby
was better than breastfeeding, so people stopped breastfeeding. However,
one woman started it up again and soon everyone followed. After, the
scientists agued that breastfeeding is preferred.
4. Hidden Curriculum – Relation between professional and client. “You will be
better because I know better.” Bereavement counselor came and told
everyone how to cope with grief but the best way to do it was by having your