Class Notes (839,092)
Canada (511,185)
York University (35,583)
Management (455)
MGMT 1000 (98)
Jean Adams (90)
Lecture 5

WEEK 5.docx

2 Pages

Course Code
MGMT 1000
Jean Adams

This preview shows 80% of the first page. Sign up to view the full 2 pages of the document.
WEEK 5 ENGAGING CUSTOMERS: THE IMPORTANCE OF MARKETING 5.1 LEARNING TO CHALLENGE MENTAL MODELS Mental models – an assumption of something in our head that is difficult to change Sometimes bright ideas are never developed because of mental models They lead to outdated frames of thinking and sometimes cause conflict because two people may view the same assumption differently We can challenge favoured ways of thinking by:  Surfacing mental models  Discussing them and seeing if they are appropriate Ways to promote constructive inquiry:  We become more aware of how we make leaps of abstraction – we are usually locked in a mental model and we generalize situations, and fail to see opportunities  We can keep an eye out for discontinuities – yesterday’s thinking may not work today (mental models can become outdated)  Achieve balance between inquiry and advocacy – we should be open-minded to different ideas. You have to inquire about a topic before you can accept it. It is often difficult to change mental model because of fear, anger, embarrassment, confusion, or uncertainty. Being able to question favoured ways to thinking is a critical management skill 5.2 SMALL CHANGES CAN CREATE LARGE EFFECTS Once there is a small change in the way something is done, the entire dynamic will start to change accordingly (acts as catalyst)  Change occurs through "differences that make a difference."  Differences make a difference when they sti
More Less
Unlock Document

Only 80% of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.