MGMT 1000 Lecture Notes - Mental Models, Total Quality Management, Sales Promotion

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24 May 2012
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Mgmt 1000: notes from weeks 1-6 new new products. Learning is no longer a luxury, it is a necessity. In a world with new rules of economics and new rules of social life. Continuous learning: the one sure source of competitive advantage is knowledge. Knowledge creating company is a company that can consistently create knowledge, disseminate it quickly throughout the company and embody it in. Collaborative learning: where collective aspiration is set free and people are continually learning how to learn together. Competitive advantage: those with resources no longer posses competitive advantage, it is those with knowledge that prevail. There are many types of knowledge that people can develop: creative, logical- analytical, Learning is generative (grows and feeds on itself), leads to knowledge and value, adaptability and change, can create new niches, and creates a sustainable advantage. Brain vs. machine: in a rat, they took out 90% of its brain and it was still able to do the maze.

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