THE FUTURE: EMERGING OPPORTUNITIES AND CHALLENGES
11.1 ANTICIPATE AND DEAL WITH CORPORATE EARTHQUAKES
We live in a time where the unexpected can always happen and a key part of
management is being aware of these earthquakes. Anticipation and preparation is
key. Fracture lines are key warning signals that a big change is about to happen and
they cannot be ignored.
Examples of earthquakes: globalization, new technologies, and economic crisis
Ways to detect a corporate earthquake:
Be wary of what you may think are minor or short-term changes: they are not always
random. Understand the significances of these changes
Watch for fracture lines: try to link new things together to create opportunities
(capitalize on new technologies). Look for these before they actually happen.
Keep your ear to the ground: know what’s going on around you, and be sensitive to
interesting stories and news. Knowledge sharing is important as well.
11.2 USE PROBLEMS AS OPPORTUNITIES