MGMT 1030 Lecture Notes - Vertical Integration, Peace Ship, Making Money

• School: York University
• Department: Management
• Course: MGMT 1030
• Professor: Andrew Thomson

Document Summary

Study questions for mccraw"s henry ford, alfred sloan, and the three phases of marketing . The increase of purchasing power by consumers as rich countries became richer. The creation of the idea of mass production with the assembly line that the number of automobiles to be produced to be increased tenfold. Phase 1 market fragmentation: businesses sold and produced small volumes, stayed within a small geographic area, most products sold were commodities,transportation and information was both slow and expensive, and there was a high margin for every unit. 3)describe the life of henry ford and explain some of his groundbreaking innovations in the automobile business. Henry ford"s life was both eccentric and ground breaking. He grew up on a farm with little education, and it was in his 3rd attempt of a company that the ford motor company succeeded. He worked very well with machines and has a intuitive instinct as to how they worked.