Class Notes (834,026)
Canada (508,290)
York University (35,141)
Management (455)
MGMT 1030 (164)
Lecture

Tutorial2 McCraw and Tedlow Article Study Questions

3 Pages
77 Views
Unlock Document

Department
Management
Course
MGMT 1030
Professor
Michael Stevenson
Semester
Fall

Description
Study Questions for McCraws Henry Ford Alfred Sloan and the Three Phases of MarketingAutomobile necessity of life and management of Ford and Sloan Management is key Adaptation is central to success Be aware of competition 1Why did the American market for automobiles expand so much during the twentieth centuryPopulation growthIncrease of income 5 timesTechnology improvementseconomic of scalelower prices Model T8502502What were the three phases of marketing that developed in the United States during the twentieth centuryPhase I Market fragmentationohigh margin per unit high prices low volume limited geographic market commodity products 274 manufacturersPhase II Product Configurationolow
More Less

Related notes for MGMT 1030

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit