Tutorial2 McCraw and Tedlow Article Study Questions

Study Questions for McCraws Henry Ford Alfred Sloan and the Three Phases of MarketingAutomobile necessity of life and management of Ford and Sloan Management is key Adaptation is central to success Be aware of competition 1Why did the American market for automobiles expand so much during the twentieth centuryPopulation growthIncrease of income 5 timesTechnology improvementseconomic of scalelower prices Model T8502502What were the three phases of marketing that developed in the United States during the twentieth centuryPhase I Market fragmentationohigh margin per unit high prices low volume limited geographic market commodity products 274 manufacturersPhase II Product Configurationolow