MGMT 1030 Lecture 2: McCraw and Tedlow Article Study Questions-2

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20 Jul 2016
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Study Questions for McCraw’s “Henry Ford, Alfred Sloan, and the Three Phases of
Marketing”
1)Why did the American market for automobiles expand so much during the twentieth
century?
2)What were the three phases of marketing that developed in the United States during the
twentieth century?
3)Describe the life of Henry Ford and explain some of his groundbreaking innovations in
the automobile business. What failures did Ford experience in his life?
4)Describe the managerial innovations inaugurated by Alfred Sloan at General Motors.
5)Why was General Motors able to eclipse Ford during the third phase of marketing?
6)What were the primary business features of Ford and General Motors after the Second
World War?
7)How did Japan compete with American car manufacturers?
8)How do the personal comments by Ford and Sloan in Appendix A and Appendix B
reinforce the themes developed by McCraw in the main text of the article?
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