Study questions for henry klassen"s entrepreneurship in the canadian west . 1)why does the author feel that the entrepreneurial activities of a. e. 6)what lessons can modern entrepreneurs take away from this examination of cross: the author feels that the entrepreneurial activities of a. e. Cross are important for historians to study since the western entrepreneur"s resources ranked as modest but in the context of the rapidly expanding western economy their diverse activities assumed enormous significance. The regional and national impact of western entrepreneurs remains neglected. It"s important for historians to close this gap in canadian business history and study and trace the career of the calgary entrepreneur, alfred ernest cross. An energetic and venturesome man, he built a small brewery into the largest beer-making enterprise in alberta. He built a small brewery into the largest beer-making enterprise in alberta and one of the biggest in the canadian west. Cross was the son of a wealthy judge alexander selkirk cross.