MKTG 3100 Lecture Notes - Lecture 3: Toronto Pearson International Airport, Bauer Hockey, Test Market

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Sampling: the process of selecting respondents (objects) to participate in a research project. of (chronic) sampling problems. awareness common teach methods (projectable) samples populations. to obtain valid larger from. Steps in the sampling process: define population" of interest. Research objective: understand population"s perceptions of toronto (traffic, safety, pollution etc. ) Age, area codes, census tracks, resident, visitor, worker etc. achieve marketing objectives. Population must be specified exactly to: determine the sampling frame". Non-probability sample: probability of selecting a person or object into the sample cannot be calculated. > non-random element to selection which can cause systematic bias. Three types of non-probability samples: convenience sample, judgment sample, referral (snowball) sample a table. (cid:0) movenpick restaurant, leaving questionnaire at counter or on. Snip-out" questionnaire and mail it in. asked to. The establishment of a part-time facility campus is under consideration right. Please take a few minutes to fill out the questionnaire so that we will know what your needs are.

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