MKTG 4150 Lecture Notes - Microsoft Powerpoint

30 views2 pages

Document Summary

The presentation order will be determined by random lottery (november 27th and december. Your group will submit a two-page outline of your project proposal. Include brief discussions on the problem/phenomenon, consumer behavior theories/concepts/principles you believe play a part in the problem/phenomenon, and how you propose to study this problem/phenomenon. After reviewing the outlines, i will schedule a time for each group to meet me. Your final written report consists of four parts. Wall street journal, etc. , identify a current marketing issue related to a consumer product, service, company, or market. The aim is to analyze the consumer behavior inherent in some real- world situation and develop marketing recommendations based on that analysis: marketing problem(s)/ phenomenon. You should identify the key marketing problem(s)/phenomenon you will address in your project. Identifying examples of the problem will help you focus your project. You may use examples photographs, commercials, promotions, etc.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents