MKTG 4560 Lecture Notes - Lecture 3: Pinterest, Big Data, Marketing Mix

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Document Summary

What do you think the introduction of the hashtag on facebook does for a. Can look through hashtags to figure out how to market. As a marketer: allows me to amplify my message without me spending. Improves data collection from customers additional money suggests that things will start going in that way. Marketers use of big data, how marketers can utilize all the personal info to target ads. Pinterest is super effective, twitter is more effective than facebook . Twitter has its niche hashtags, and pinterest has pictures, Maybe they don"t know how to use facebook. How brand marketers can use facebookers no brands leave facebook . Start with a clear research problem why we"re here and why we"re paying attention. Need a good strategy to act as a basis for what you"re doing after. Need to find and access it. Need to change the company"s approach this approach is cumbersome and inefficient. Costs are getting higher.

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