NATS 1505 Lecture Notes - Lecture 2: Susan Douglas Rubes, Web 2.0, Narrowcasting

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Eventually users were not interested in accessing each others data, interested in accessing each other. Mcluhan: focus on how a message was delivered to people instead of the actual content of the message. Different responses invoke different human responses based on the content. E. g. listening to a song on the radio and seeing the music video on tv. Global village: used to describe the increase of global connectivity far and wide through electronic devices. Challenges: susan douglas- we live in a more narcissistic, isolated and ethnocentric society than ever before. Homophily: people tend to associate with other people who are similar to themselves, results in the person"s social network to be homogenous. Impacts where you get information from, how you judge others and who you genuinely interact with. People might have access to a wide variety of sources through icts, but can be reluctant to diversify our perspectives even though the information is accessible on the internet.

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