ORGS 2010 Lecture Notes - Lecture 12: Protein Kinase B, Employee Engagement, The Mickey Mouse Club
27 Dec 2014
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Oriental land company, owned a large tract of landfill zoned for public leisure activities. Approached disney with idea of building a disneyland in japan. In era of conservative management, executives were hesitant. Tokyo had much colder winters and endured lengthy rainy season. Oriental land was left with all of the risk. Disney demanded 10% royalties in the revenues from admissions and rides. Disney also received artistic control of the park but did not take ownership of the project. Oriental looked after relationships with planning and regulatory authorities, financing and adjacent development. Disney imagineers interested at outset in adapting some of their attractions to the japanese context. Japanese partner strongly resisted efforts to localize disneyland. Wanted the park to reciprocate the disneyland in florida. Disney characters and tales familiar to the local population: there was a popular dubbed version of mickey mouse club and the company merchandise was widely available. Opening day drew fewer people than anticipated.
