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Lecture

L12Chap7.docx

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Department
Philosophy
Course
PHIL 4110
Professor
Rebecca Jubis
Semester
Fall

Description
Lecture 11 ­ Chapter 7 Behavioural Approach • Interested in OVERT behaviour • Stresses the important of the SR relationship and argues that this is ‘stamped in’  (physical connections in the brain) o Ex: if you encounter a stimulus, a set of neuron will be activated in the  brain; you respond in a certain way. Over time, when a stimulus becomes  strongly paired with a response, it is almost automatic over time. Cognitive Approach • S­O­R: Stimulus Organism Response o The ‘O’ represents cognitive processing (evaluating, interpreting,  predicting, expecting the situation) • Memory can be considered a cognitive process  • Insight – the sudden understanding of how to solve a problem Information on Processing Approach to Memory • Input  ▯processing  ▯output • Stimulus  ▯      “”       ▯Recall/Retrieval  S ▯ Sensory Store (visual, short, 0.25 sec)                        STM (Short­Term Memory)         Iconic Store                    attention/recognition  ▯         Echoic Store (audio) Sensory Memory/Store – preserves information in its original sensory form for a short  period of time (1/4 second). The sensation lingers briefly after the S has ende
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