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Class Notes for Professional Writing at York University

PRWR 4801 Lecture 5: PRWR 4801 Lecture 5 HTML
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Monday, February 5, 2018 Lecture 5: Basic HTML Terminology PRWR 4801 Basic HTML Terminology Elements Attributes Values Parents Children Absolute (pathsURLs) Relative (pathsURLs) Scheme, Host Path Block Inline Comments Cl...

Professional Writing
PRWR 4801
Raquel Torres
PRWR 4801 Lecture Notes - Lecture 6: Color Theory, Mecklermedia, Stock Photography
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Monday, February 12, 2018 Lecture 6: Imagery PRWR 4801 Imagery Choosing photo, icon, or illustration elements for website design requires understanding of basic colour theory and design principles What do we look for? Is...

Professional Writing
PRWR 4801
Raquel Torres
PRWR 4801 Lecture Notes - Lecture 5: Usability
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Monday, February 5, 2018 Lecture 5: Krug Thinking Usability How We Really Use the Web PRWR 4801 Chapter Summary Dont Make Me Think! Things that Make us Think You cant Make Everything SelfEvident Why is This So Important...

Professional Writing
PRWR 4801
Raquel Torres
PRWR 4801 Lecture Notes - Lecture 3: Tabula Rasa, Usability
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Monday, January 22, 2018 Lecture 3: The Principles of Beautiful Web Design Chapter 1 PRWR 4801 The Design Process Discovery Meeting with clients and learning what they do Spending time researching the business Establish ...

Professional Writing
PRWR 4801
Raquel Torres
PRWR 4801 Lecture Notes - Lecture 6: Interpolation
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Monday, February 12, 2018 Lecture 6: Images and Photos PRWR 4801 About Bitmap Images Bitmap imagestechnically called raster imagesuse a rectangular grid of picture elements (pixels) to represent images. Each pixel is assi...

Professional Writing
PRWR 4801
Raquel Torres
PRWR 4801 Lecture Notes - Lecture 2: Negative Space, Nyishi (Tribe)
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Monday, January 15, 2018 Lecture 2: Wireframes and Grids PRWR 4801 Dening Good Design There are two main standpoints from which most people determine whether a web site design is good or bad. Theres a strict usability sta...

Professional Writing
PRWR 4801
Raquel Torres
PRWR 4801 Lecture Notes - Lecture 10: Swoosh, Kodak, Ideogram
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Monday, March 12, 2018 Lecture 10: Logos PRWR 4801 What is a Logo? A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a tradem...

Professional Writing
PRWR 4801
Raquel Torres
PRWR 4801 Lecture Notes - Lecture 8: Cyan, Primary Color, Complementary Colors
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Monday, March 5, 2018 Lecture 8: Color Theory PRWR 4801 Primary, Secondary Tertiary Colors Primary colors are not a physical but rather a biological concept, based on the physiological response of the human eye to light....

Professional Writing
PRWR 4801
Raquel Torres
PRWR 4801 Lecture Notes - Lecture 11: Personal Information Protection And Electronic Documents Act
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Monday, March 19, 2018 Lecture 11: Internet Legislation PRWR 4801 Relevant Internet Legislation Canada Copyright Fair Dealing (Fair Use) AODA Accessibility for Ontarians with Disabilities Act PIPEDA Personal Informati...

Professional Writing
PRWR 4801
Raquel Torres
PRWR 4801 Lecture Notes - Lecture 3: Html, Function Type
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Monday, January 22, 2018 Lecture 3: HTML Tags PRWR 4801 What is HTML? HTML is a language for describing web pages. HTML stands for Hyper Text Markup Language HTML is not a programming language, it is a markup language A m...

Professional Writing
PRWR 4801
Raquel Torres
PRWR 4800 Lecture Notes - Lecture 6: Principles Of Grouping, Syntax, Infographic
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Monday, November 6, 2017 NonLinear Elements: Intro PRWR 4800 Creating a Visual Analysis To create a visual analysis of a mixedmode document: Choose a mixedmode document that has meaning, or intrigues you Research the ar...

Professional Writing
PRWR 4800
Sharon Winstanley
PRWR 4800 Lecture Notes - Lecture 8: Gantt Chart, Edward Tufte, Bar Chart
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Monday, December 11, 2017 Lecture 8: Images at Work: Diagrams, Graphs Charts, Infographics PRWR 4800 I Elements Vocabulary of Functional Images (The Language Syntax of Working Images) Images at Work Many images are fu...

Professional Writing
PRWR 4800
Sharon Winstanley
PRWR 4800 Lecture Notes - Lecture 5: Romain Du Roi, Blackletter, Monotype Grotesque
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Monday, October 9, 2017 Lecture 5: Typography Cont. Subject III choosing mixing Fonts Mixing Serifs and Sans[es] In print Headings: all sans serifs [ all the same] Sans Serifs: used for emphasis in print Body Text: seri...

Professional Writing
PRWR 4800
Sharon Winstanley
PRWR 4800 Lecture Notes - Lecture 7: Cmyk Color Model, Flickr, Tibet
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Monday, December 4, 2017 Lecture 7: Images: Files and Management PRWR 4800 File types, Resolution, Crediting Resolution measurement: tie image density to image size DPI > dots per inch on screen PPI > pixels per inch on...

Professional Writing
PRWR 4800
Sharon Winstanley
PRWR 4800 Lecture Notes - Lecture 1: Typography, Gestalt Psychology, Human Eye
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Monday, September 11, 2017 Lecture 1 PRWR 4800 Visual Rhetoric: What is designs relationship to text? The medium is the message Value of sth on screen vs sth on paper Denition: How are we persuaded by the things we see...

Professional Writing
PRWR 4800
Sharon Winstanley

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