PRWR 4801 Lecture Notes - Lecture 5: Usability
15 Apr 2018
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Lecture 5: krug - thinking & usability / how we. Not thinking: don"t make me think! : krug"s first law of usability: it means that as far as is humanly possible, when you look at a web page it should be self-evident. Self-explanatory: think of it this way: when i"m looking at a page that doesn"t make me think, all the thought balloons over my head say things like, ok, there"s the_____. Things that make us think: cognitive workload (a. k. a mental chatter) All i know about the book is that it"s by tom clancy. Is clancy a keyword: (what is a keyword, anyway?) I guess i have to use the menu: clicks on the arrow. Fact of life #1: we don"t read pages. We scan them: we"re usually in a hurry, we know we don"t need to read everything, we"re good at it. Fact of life #2: we don"t make optimal choices. We satis ce: we"re usually in a hurry.
