PSYC 1010 Lecture Notes - Reinforcement, Contiguity, Social Influence

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Rebecca Jubis

Document Summary

A response that is automatic or reflexive. It is involuntary, response that you don"t have control of. You are hit in the eye = your eye bleeds involuntary. A stimulus that elicits (triggers) the unconditioned response (ur/ucr) Any stimulus that"s paired with the unconditioned stimulus (us) and eventually elicits a response that is similar to the unconditioned response (ur/ucr) The response triggered by the conditioned stimulus (cs) and it is identical to the unconditioned response (ur/ucr) Example ( triggers)(+stimuli presented roughly at the same time) Dog salivates on the sight of food, while a bell is ringing. Bell used to be neutral, but after being associated with food, the dog would respond by salivating. Family gathering uncle approaches you and says hi while hitting/punching you you flinch. (us) slap flinch (ur) Hello + slap = (cs) slap flinch (cr) Advertisers believe that they can use classical conditioning to get consumers to buy their product(s).