Theoretical motivation: freud"s life and data instincts, sociological view (motivated to help others, selfish want for genetic survival) Incentive theories for a reward pushes you forward look for external stimuli that will be satisfied. Also an incentive to avoid what"s not good. Introverts high resting level of arousal (the virginity is strong in these ones) Zuckerman"s sensation-seeking theory: high sensation seekers: high sensation seekers. Soloman"s opponenet process theory: the nervous system has a tendency to counteract deviation from normalcy, a neg emotion triggers a positive emotion, net effect and result is that the emotional. If there is a large swing to one pole of the emotions, the opponent process kicks in state will be attenuated. Two or more competing motives: two incompatable responses exist simultaneously. Types of motives: approach and avoidance. Two possible end goals, something positive with the end of all of them. Two bad end goals you want to avoid each.