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Lecture 13

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PSYC 1010
Jill Bee Rich

Chapter 10: Motivation and Emotion Motivation has Two components *EXAM*  Drive (Arousal)  Goal-directed behaviour  Theoretical motivation o Freud’s life and data instincts o Sociological view (motivated to help others, selfish want for genetic survival)  Hull’s drive reduction theory o Theory that proposes biological needs or deficiencies increases our drive level and all behaviour is geared to satisfy these biological needs o We are motivated to maintain a zero drive level o We want to be at zero, so if we’re hungry, we eat, attaining zero drive level. o E = DH o Incentive theories  for a reward pushes you forward  look for external stimuli that will be satisfied  also an incentive to avoid what’s not good  Hebb’s Theory – Optimal Level of Arousal Theory o When arousal is too low or too high, we try to attain optimal levels of arousals o Extroverts – low resting level of arousal (can go party it up) o Introverts – high resting level of arousal (the virginity is strong in these ones) o Arousal on X-axis, Performance on Y  Gaussian curve centred at optimal Why are we motivated to engage in risky behaviour?
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