LECTURE - November 5, 2015
Academic Advising- planning for upper year psychology
• Provide program information
• Open- Mon-Fri 9:30-3:30. BSB room 291
• Need to take psyc1010 before you can enroll in any upper year psychology courses. If you
enrolled in any 2000 level courses for the winter term, please drop them.
• Check to see if you have a final exam conflict and if so, rectify ASAP (e.g., 3 or more exams
in 24 hour period).
• Nov 9 - last day to drop courses
Talked about learning modules (e.g., conditioning)
Nov 5, 2015 class
Topic: Social Behaviour Modules 42-45
2 main areas:
1. Social cognition- the study of how you perceive and evaluate others
2. Social influence – the study of how we influence each other’s behaviours, judgments,
attitudes, beliefs, etc.
Compliance - agreeing to someone’s direct request or command
Obedience - same thing as compliance, but person making the request is an authority figure
Conformity - adjusting your behaviour or thinking to coincide with a group standard
Example of a study on obedience (Milgram):
• study was looking for male participants for a “learning experiment”
• learner and a teacher. The learner was always a confederate (actor- was not actually getting
shocked, but the teacher did not know this information)
• learner was hooked up to a shock machine. Teacher was required to shock the learner
whenever they got an answer incorrect. Voltage went up to 450 volts of electricity.
• Wanted to see how much electricity the teacher would deliver and if they would deliver the
450 V and be completely obedient.
• Most professionals (e.g., psychiatrists) did not think that participants would actually obey
and deliver 450V
• Experimental conditions
o Remote – 65% of participants were FULLY obedient
o Voice feedback (could hear learner talk and scream) – 62.5% obeyed
o Proximity (teacher and learner sitting right next to each other) – 42% obeyed
o Touch (teacher actually had to take learners arm and place it on shock grid) – 30%
obeyed o No contact (teacher and learner never met, no feedback) – 100% obeyed.
• Factors that influence obedience or willingness to obey
o Social norm – unwritten rules of society that people follow (e.g., facing the doors in