Factors that influenced our willingness to obey: social norm: conventional behavior that everyone in society agrees with and accepts, surveillance, how direct the experience is, responsibility. If you feel the responsibility i s on someone else, people are more likely to obey. Importance of science: beliefs that science would have them do anything too bad. People are more willing to comply to a larger request after they first agree to a smaller request ((can you drive me to the station can you drive me home: door in the face technique. The first request is made so extreme is bound to refuse. No can you drive me at least to the station) low-ball technique. After you agree to something, the original terms are made more costly. Attribution process: explains behaviour: attribution: inferences we draw about the causes of our and others" behaviour.