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Lecture 6

PSYC 1010 Lecture Notes - Lecture 6: Social Influence

Course Code
PSYC 1010
Rebecca Jubis

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Lecture 6 Wed. Nov. 17/10
Chapter 16: Social Behaviour
Social Psychology
There are two sections to social psychology:
o 1. Social Cognition: The study of how we perceive an evaluate others
o 2. Social Influence: The study of the ways in which people influence each others
behaviours, beliefs, and attitudes
Social Influence
Obedience when you agree to a direct request or command
Conformity when going along with others believes and/or behaviours because of social
Milgram’s Studies on Obedience (around 1963)
A study experimenting who would be fully obedient in a nervous situation. He conducted an experiment
where a subject believed he was pressing a button shocking a person in the room next door and there
was a observer who was telling him to continue shocking the person in the other room (not knowing the
person was an actor and was not being shocked but was acting like it).
One condition is the Remote condition. 65% were fully obedient
o Subject could not hear person being shocked but was aware they were being shocked by
him pressing the button
The second condition the Voice feedback. 62.5% were fully obedient
o Subject could hear actor in the next room screaming from being shocked but observer
was still telling the subject to press the button
The third condition is the Proximity. 40% were fully obedient
o Actor starts screaming that he has a heart problem and subject is still being told to press
the button
The fourth condition is the Touch Proximity. 30% were fully obedient
o Observer is taking subjects hand and is placing it on the button so the subject presses it
to shock the actor.
The fifth condition is no contact what so over. 100% were fully obedient
o When the observer does not touch the subject and says nothing
Another condition is the Experimenter Proximity 22% were fully obedient
Another condition is the Actor Defying Commands 10% were fully obedient
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