Two general areas of social psychology: social cognition: the study of the way we perceive and evaluate others. Attempts to study first impressions, stereotypes, love, causes of certain behaviour, etc : social influence: the study of the ways in which people influence each other"s judgements, actions and decisions. Obedience: agreeing to someone else"s direct request to behave in a certain way. Conformity: going along with others" beliefs or behaviour because of real or imagined pressure. Baffled about how many people followed hitler"s commands. Got 40 male volunteers, and made them think that the experiment was about punishment. Subjects were given the role of teacher, who had to administer shocks to learners when they screwed up. Teachers met subject before the experiment, and were told that the shocks were painful but not permanently harmful. Voltage was increased with every mistake that the learners made, and milgram wanted to see if the subjects would obey and increase the voltage.