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Lecture

Sensation and Perception

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Department
Psychology
Course
PSYC 1010
Professor
Gerry Goldberg
Semester
Winter

Description
Sensation and Perception We construct our perception and assemble information to give us our perception. Perception is also important for understanding creativity and art. We put our creativity into a simple picture and see it in multiple ways. We create ideas in our head. Perception is a creative act. Perception is assembled. Perception is activity and is input of sensory information. All perception is an act. (Fechner) Some days the subject would see the light of a candle right away and the other days, they wouldn’t see it right away and the candle would have to be brighter for the subject to see. Individuals fluctuated and changed a lot. No absolute threshold. 50% of the time the subject would see it. Thresholds in psychophysics are defined as the probability of a subject responding. Weber found that regardless of which senses you were stimulating, there was a constant finding. People would notice the difference between 2 stimuli being different if they were 1 1/30 or greater different from each other. This is called Weber’s Law. Fechner’s law: States that if you have a completely dark room and if you turn on a 60W light bulb, there will a major difference in brightness. If you keep turning on another bulb, there will not be a huge difference in brightness. The further you are away from an absolute threshold, the less there will be a noticeable difference. Signal Detection Theory: In terms of perception being governed by intelligence and involves decision making. There are four possibilities in SDT. Hit (really there and you see it), False alarm (if you say it’s there but it’s not there), Miss (you say it’s not there but it is there), and finally there is Correct Rejection (You say it’s not there and it isn’t there. You can raise your criteria if it is important or not to you. If you order a pizza and are hungry, you will hear the doorbell. If you are not hungry, you might not hear the doorbell. Perception without Awareness (Subliminal Perception): Perceiving things without being aware of it. Example: “EAT POPCORN!” message flashing during intermission of movies. People tend to buy popcorn even though they are not aware of the message Sensory Adaptation: People tend to ignore sounds such as ventilation sounds and lights buzzing. When you stop noticing the noise, you can say you adapt to not listening to it. You’re body gets used to not listening to it and you ignore it. Visual System: Eyes and brain react to an energy source such as light. The light hits our retina, and it turns into neuro impulses. If you something right side up, it will be viewed as upside down at the back of your eye because you’re eye is concavely shaped. You’re perception allows you to reconstruct the image as it would be right side up. When you stare at something, you’re eye has tiny little motions that keep the image in front of you moving to keep the image in front of you visible. Retina: Absorbs light, processes images, and sends visual information. The optic disk is a spot in the eye that has no neurons that re
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