PSYC 1010 Lecture : Chapter 7-Memory These notes include STM, LTM, sensory-store, short-term store, working memory model, and the serial effect.

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16 Oct 2011
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PSYC 1010 Full Course Notes
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PSYC 1010 Full Course Notes
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When s encountered, it becomes activited and if a certain response is reinforced, a physiological link is formed, and each time it is reinforced, the link gets stronger. This occurs without awareness or deliberation: external factors only. When a stimulus is encountered, cognitive approach stresses both internal (cognitions, thought processes) and exterrnal factors. Cognitive processes in animals insight: the sudden understanding of how to solve a problem (ah hah moment) Stimulus sensory registers short term memory long term memory: sensory store preserves info in its original sensory form for short amount of time. The sensation of the |s lingers briefly after the s has ended. Info from eyes iconic store ear echoic sore required. Attention lasts of a second: salient: more attention-getting. If not payed attention to, the info will decay. Info fades with the passage of time: short term memory.

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