PSYC 1010 Lecture Notes - Lecture 35: Naturalistic Observation, Big Data
17 May 2018
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PSYC 1010 Lecture 35 Notes
Introduction
Naturalistic Observation
• What’s true of all of us a e glipsed i ay oe of us.
• But to discern the general truths that cover individual cases, we must answer questions
with other research methods.
• We cannot assume that case studies always reveal general principles that apply to all of
us.
• Why not?
• AN“WER: Case studies iole oly oe idiidual or group, so e a’t ko for sure
whether the principles observed would apply to a larger population.
• A second descriptive method records behavior in natural environments.
• These naturalistic observations range from watching chimpanzee societies in the jungle,
to videotaping and analyzing parent-child interactions in different cultures, to recording
racial differees i studets’ self-seating patterns in a school lunchroom.
• Naturalisti oseratio has ostly ee sall siee—science that can be done with
pen and paper rather than fancy equipment and a big budget (Provine, 2012).
• But new technologies are ealig ig data oseratios.
• New smart-phone apps and body-worn sensors are expanding naturalistic observation.
• Using such tools, researchers can track willing volunteers—their location, activities, and
opinions—without interference.
• The billions of people on Facebook, Twitter, and Google
• For example, have created a huge new opportunity for big-data naturalistic observation
• One research team analyzed all 30.5 billion international Facebook friendships formed
over four years, and found that people teded to fried up.
• Those from countries with lower economic status were more likely to solicit friendship
with those in higher-status countries than vice versa (Landis et al., 2014).
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