Why is info not accessible: content dependent memory: Not being able to recall because the word at natural one different from those word at . State-dependent memory: one"s physical/ mental or mood is the same at. Match in their mental/physical state so they were able to learn and recall the words. Mood congruent memory (two things fit together): if you are in a good mood then you will tend to recall positive things and vice versa: interference-competition from other material: Retention interval: interval of time in which you are retaining info that you learnt. Retroactive-interference (backward action): newer info interferes with the recall of older info. Proactive interference (forward action): older info interferes with the recalled newer info. Recency effect: higher frequency of recalling words at the end of the list. Primacy effect: higher frequency of recalling words at the beginning of the list. To use elaborate recursal so they make it to the long-term memory.