PSYC 1010 Lecture Notes - Lecture 4: Inattentional Blindness, Parallel Computing, Introspection Illusion

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Heather Jenkin

Document Summary

Called the cocktail party effect": bad news: we can hyper- focus on a conversation while driving a car, putting the driver and passengers at risk. Rapid toggling between activities is common today: 60% of us drivers read/sent a text message or viewed a phone map while driving in the last month, multitasking distracts brain resources allocated to driving. Selective attention: what we focus on, what we notice. Selective inattention: what we are not focused on what we do not notice: refers to our failure to notice part of our environment when our attention is directed elsewhere, 3 types. Failure to see visible objects when attention is directed elsewhere: change blindness. Failure to notice changes in the environment, a form of inattentional blindness: choice blindness. Info is simultaneously processed on separate conscious (explicit) and unconscious(implicit) tracks: perceptions, memory, attitudes, and other cognitions are affected.