PSYC 1010 Lecture : Chapter 2&3

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Jill Bee Rich

Document Summary

Adding something good with a normal object to increase value. Politicians also use this technique (kissing babies and doing things to look good) Advertiser use this technique ( using the sex sells technique) Fair-weather fans only cheer their team on when they win in sports. If we do something and it turns out good we tend to repeat it. Organism tend to repeat those responses that are followed by favourable consequences . Learning that occur with consequences that follow behaviour. We do something with a good outcome ; we continue to do it more. Ex; you tell joke and people laugh = you telling more jokes. Anything that increases the preceding behaviour (whether negative or positive) 2 ways to reinforce behaviour: positive reinforcement give something the person likes, negative reinforcement take away something the person dislikes. Example you stop shocking lab rats in skinner box. Positive punishment you give the person they dislike.