PSYC 1010 Lecture Notes - Lecture 1: Acronym, Sensory Memory, Multiple Choice
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PSYC 1010 - Lecture 1 – Memory (Modules 24, 25, 26)
Psychologists use different perspectives for explaining human behaviour.
1. Psychoanalytic and psychodynamic- internal factors, unconscious processes and
conflicts that take place
2. Biological- internal factors, different physical systems of the body
3. Behavioural- external factors, early behaviorists were interested in overt/observable
behaviour, argues and stresses the Stimulus-Response relationship is “stamped in”- set
of neurons in the brain activate when organism reacts to stimulus and face
4. Cognitive- stresses Stimulus-Organism-Response relationship, derived from
behavioural, external and internal factors influence behaviour.
a. Types of cognitive processes
ii. Predictions determine how you react accordingly
b. Examples- memory, language, problem-solving abilities.
i. Studied problem-solving abilities in chimpanzees.
ii. Put chimpanzees in a large cage and at the top of the cage there was a
bunch of bananas that were hanging down. The chimps tried to get the
bananas using trial and error methods until one chimpanzee stacked
boxes up, jumped on it and used bamboo sticks to get the bananas.
iii. Kohler concluded that they had INSIGHT (cognitive process)- the sudden
understanding of how to solve a problem as a result of re-organizing the
Definition- learning that has persisted over time
Measures of memory
oRecall – the person must retrieve information learned earlier
Fill-in-the-blank, short answer
Ex- given a 20-word list, then asked to write down as many words as you
can from that list
oRecognition – the person need to only identify items previously learned
Multiple choice questions
Ex- show them the 20 word list, then show a list of 40 list, and indicate
which words were on the list
oRelearning – assesses the amount of time saved when learning the material
The idea is that relearning should take less time than learning the first
Information Processing Model
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