PSYC 2120 Lecture Notes - Lecture 2: Cognitive Dissonance, Equity Theory, Genitive Case

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Major theoretical perspectives (do(cid:373)i(cid:374)a(cid:374)t theoreti(cid:272)al stud(cid:455) i(cid:374) the 60"s) Learning theory (it means our behaviour is affected by stimuli or environment or changed by steroid) Reinforcement is not always positive; it is anything that increases our respond. Sti(cid:373)uli does(cid:374)"t al(cid:449)a(cid:455)s lead to rei(cid:374)for(cid:272)e(cid:373)e(cid:374)t it leads to (cid:272)og(cid:374)itio(cid:374) as (cid:449)ell. Consistency/balance theory (humans means drive for balance or consistency in their lives, particular between the way they think and what they do. This is cognition and behaviour, we want them to sort of be even with each other, (cid:271)ala(cid:374)(cid:272)es, (cid:271)ut it does(cid:374)"t al(cid:449)a(cid:455)s happe(cid:374), so(cid:373)etimes we think a certain way and we do something different. According to this theory cognitive dissonance, was developed by festinger, we strive for the balance between our thoughts and actions, when unbalances it creates distension called balance. Most people are like (cid:373)ost likel(cid:455) to (cid:272)ha(cid:374)ge our (cid:272)og(cid:374)itio(cid:374), people do(cid:374)"t (cid:449)a(cid:374)t to (cid:271)e embarrassed to change their behaviour than vice versa.

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