Social Psychology- Lecture 2 ,2017-01-17
Strength/weaknesses of an experiment (on test)
Can determine casual relationships
Major theoretical perspectives (dominant theoretical study in the 60’s)
Learning theory (it means our behaviour is affected by stimuli or environment or changed by
- We are faced with stimuli in the world, we are affected, when we are faced with certain
stimuli we respond in a certain way, and if that response happens again when we are
faced with that stimuli then we learn to respond within that stimuli,
- Reinforcement is not always positive; it is anything that increases our respond
- Stimuli doesn’t always lead to reinforcement it leads to cognition as well
Consistency/balance theory (humans means drive for balance or consistency in their
lives, particular between the way they think and what they do
- This is cognition and behaviour, we want them to sort of be even with each other,
balances, but it doesn’t always happen, sometimes we think a certain way and we do
- according to this theory cognitive dissonance, was developed by Festinger, we strive for
the balance between our thoughts and actions, when unbalances it creates distension
- Most people are like most likely to change our cognition, people don’t want to be
embarrassed to change their behaviour than vice versa. Sometimes people want to
shake things up.
Attribution theory (describes family of theories that explains how people determine the causes
- If something went well or bad I want to know how things happen, you explicitly do that.
- Also don’t explain everything.
Exchange and Equity theory (argue that economic theory of human interactions (you do
something for me, I do something for you).
- They describe a lot of human interactions.
Social Psychology, Lecture 3:
Self concept defined
- Self-concept: refers to the set of thoughts and beliefs that define who people think they
are and the way they regard themselves. In other words, the self involves specific beliefs
about who you are
- involves number of things, you might see yourself as athletic, bright, daughter, son, can
including various roles.
Self-esteem: the positive and genitive vale that one places on him or herself
Self-efficiency: how condiment and competent one