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Lecture 6

PSYC 2120 Lecture 6: Social psychology lecture 6

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York University
PSYC 2120
Ward Struthers

Social psychology lecture 6 Persuasion and group influences Persuasion o Cult (or new religious movement) a group typically characterized by a district rituals of devotion to a god or person, isolation from the surrounding “evil” culture, and a charismatic leader. o Cults fill in societies missing functions o If you don’t stand for something you fall for everything o Everyone is vulnerable under the right conditions. o Cults use the same forms of mind control as other compliance agents Creating a cult o Create your own social reality o Establish an in-group of followers and an out-group of unredeemed o Generate commitment via dissonance reduction o Establish a cult leader who is attractive and charismatic o Send members to convert/educate the unredeemed (which brings in new members o Distract or prevent members from thinking undesirable thoughts. o Fixate members on a promise land, etc. Is it a cult or a group? o Are alternatives being provided or taken away? o Is access to information being broadened or denied? o Do individuals maintain autonomy or is it unspurred by the group or leader? Persuasion o Persuasion is the power to cause change in one’s actions or beliefs Routs to persuasion o Central route: involves persuasion that occurs when interested people focus on arguments and respond with favourable thoughts. (using arguments to convince another person) o Peripheral route: involves persuasion that occurs when people are influenced by incidental cues such as a speaker’s attractiveness. Information processing o Automatic processing: The many types of processing that are considered non-conscious i.e., lack of intent, effort, control, awareness. o Conscious processing: is sequential, effortful, aware, directed by a person’s intentions and goals Effects if autonomic processing Implicit egotism and its effect o People are disproportionately
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