PSYC 2120 Lecture Notes - Lecture 6: Name–Letter Effect, Information Processing, Ingroups And Outgroups

• School: York University
• Department: Psychology
• Course: PSYC 2120
• Professor: Ward Struthers

Document Summary

Persuasion: cult (or new religious movement) a group typically characterized by a district rituals of de(cid:448)otio(cid:374) to a god o(cid:396) pe(cid:396)so(cid:374), isolatio(cid:374) f(cid:396)o(cid:373) the su(cid:396)(cid:396)ou(cid:374)di(cid:374)g (cid:862)e(cid:448)il(cid:863) (cid:272)ultu(cid:396)e, a(cid:374)d a charismatic leader, cults fill in societies missing functions. If you do(cid:374)"t sta(cid:374)d for something you fall for everything: everyone is vulnerable under the right conditions, cults use the same forms of mind control as other compliance agents. Persuasion: pe(cid:396)suasio(cid:374) is the po(cid:449)e(cid:396) to (cid:272)ause (cid:272)ha(cid:374)ge i(cid:374) o(cid:374)e"s a(cid:272)tio(cid:374)s o(cid:396) (cid:271)eliefs. Information processing: automatic processing: the many types of processing that are considered non-conscious i. e. , lack of intent, effort, control, awareness, co(cid:374)s(cid:272)ious p(cid:396)o(cid:272)essi(cid:374)g: is se(cid:395)ue(cid:374)tial, effo(cid:396)tful, a(cid:449)a(cid:396)e, di(cid:396)e(cid:272)ted (cid:271)y a pe(cid:396)so(cid:374)"s i(cid:374)te(cid:374)tio(cid:374)s and goals. Priming: priming: using stimuli to temporarily activate mental representations or schemas, which in turn can influence individuals perception, evaluation, motivation, and behaviour. Priming e. g. strength and effects of priming: more priming stimuli= stronger effects, awareness of prime= stronger effects, stronger prime= long priming effects.