PSYC 2120 Lecture 6: Lecture 6

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Persuasion & group influences: persuasion, cult (or new religious movement) a group typically characterized by a distinct ritual of de(cid:448)otio(cid:374) to a god or perso(cid:374), isolatio(cid:374) fro(cid:373) the surrou(cid:374)di(cid:374)g (cid:862)e(cid:448)il(cid:863) culture, and a charismatic leader, cult appeal. Individuals do not join cults, they join groups that promise to meet their needs: cults fill in societies missing functions, everyone is vulnerable under the right conditions (hardships; job loss, break ups, Send members out to convert/educate the unredeemed: distract or prevent members from thinking undesirable thoughts. Fixate members on a promise land, reward in the afterlife, etc. Information processing: automatic processing: the many types of processing that are considered nonconscious i. e lack of intent, effort, control, awareness, conscious processing: is sequential, effortful, aware, directed by a persons intentions and goals. Supraliminal priming: conscious priming in which a person is exposed to a priming stimuli as part of a conscious task.

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