PSYC 2120 Lecture Notes - Heritability, Implicit-Association Test

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Jeff keller s term on attitude general perspective on life, an out outlook that can positive (leading to success) or negative (leading to failure). : more closely related to dispositional optimism. Sp does not use the term attitude for a general perspective much more specific meaning. Sp interested mainly in attitudes directed at important targets controversial issues, ethnic groups, and consequential behaviours y understand where these attitudes come from and how they affect us give insight into causes of your daily actions. Sp identifies elements of attitude: 1) affect, 2) cognition, 3) past behaviour: how the object makes the person feel, the person s beliefs about the object, the person s previous actions toward the object y y y. Targets arouse negative feelings likely to generate unfavourable attitude. Targets that are know/believed possess negative characteristics likely to generate unfavourable attitudes. Targets someone has behaved negatively in the past are likely to be seen as disliked targets.