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Lecture 7

Social Psych Lecture 7 - Conformity.docx

3 Pages
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Department
Psychology
Course Code
PSYC 2120
Professor
Kerry Kawakami

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Chameleon Effect
We conform to the actions of other people around it
It makes others like us more
e.g. at an interview
Social Influence
Informational social influence vs normative social influence
Normative : change so that others will like us
Informational: change
Informational Social Influence
Changing behavior because we believe that another's action is more appropriate than ours
Not changing just so someone would like us
We conform because we think it is the "right" thing to do
Will continue to act this way even not in the presence of the subject
Autokinetic Study - Sherif 1936
Dark room by yourself with a dot on a screen
participants asked to estimate how far a dot moves on a screen throughout the day
The dot didn’t move at all - > optical illusion
Participants answers about how far the dot moved converged as they disclosed their answer in
front of others
Informative social influence
When do we conform to social influence?
1. When the situation is ambiguous - e.g fire alarms
2. Where there is a crisis
3. When others are experts
Normative Social Influence
Conforming to be liked and accepted by others or to fulfill their expectations
Will not change behavior when particular subject is not present
Public compliance : conformity that involves publicly acting in accordance with social pressure
while privately disagreeing
Social Pressure Study (Asch, 1951)
Participants brought into lab
7 chairs, participants sit into 6th chair
Told that it was a study on perception
All the other subjects were just actors, not particpants
First 2 trials everyone agrees, right answer is chosen
3rd trial, wrong answer is chosen, participant usually conforms and choses the wrong answer
75% of participants conformed at least once by giving an answer they knew to be wrong
Types of conformity
Conformity:
Compliance: e.g. asch study
Obedience:

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Description
Chameleon EffectWe conform to the actions of other people around itIt makes others like us moreeg at an interviewSocial Influence Informational social influence vs normative social influence Normativechange so that others will like usInformational change Informational Social InfluenceChanging behavior because we believe that anothers action is more appropriate than oursNot changing just so someone would like usWe conform because we think it is the right thing to doWill continue to act this way even not in the presence of the subject Autokinetic StudySherif 1936Dark room by yourself with a dot on a screenparticipants asked to estimate how far a dot moves on a screen throughout the dayThe dot didnt move at all optical illusionParticipants answers about how far the dot moved converged as they disclosed their answer in front of othersInformative social influence When do we conform to
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